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1 high-leverage firm
фин. фирма с высокой долей заемного капитала [со значительными долговыми обязательствами\]* ( активно использующая заемные средства)A high-leverage firm can have a high ROI. — У фирмы с высокой долей заемного капитала может быть высокая рентабельность инвестиций.
Syn:Ant:See: -
2 leverage
1. сущ.1) общ. сила, усилие; рычаг (усиление какой-л. нагрузки благодаря принципу рычага)The spade and fork have longer shafts, providing better leverage. — Лопата и вилы имеют длинные ручки, которые обеспечивают выигрыш в силе.
See:2) общ. рычаг (в социальном взаимодействии: фактор воздействия, с помощью которого можно добиться необходимого результата)See:3) фин. левередж, леверидж, рычаг, кредитное плечоа) (использование заемных средств для финансирования деятельности компании или конкретного инвестиционного проекта; характеризуется соотношением заемного и собственного капитала)Syn:See:leverage rebalancing, positive leverage, negative leverage, high-leverage firm, leveraged buy-out, leverage clientele 1), leverage ratio, homemade leverageб) банк. (использование средств, приобретенных на межбанковском рынке, или средств из депозитов для финансирования приобретения активов, приносящих доход, напр., для предоставления займов)To keep leverage from getting too high, which might happen if banks grow too rapidly or make too many risky loans, commercial banks and savings institutions have to keep minimum levels of equity capital in relation to total assets. — Для того, чтобы удержать уровень левереджа от слишком большого роста, что может произойти в случае, если банки будут расти слишком быстро или будут давать слишком рисковые займы, коммерческие банки и сберегательные институты должны соблюдать требование поддерживать минимальный уровень отношения собственного капитала к суммарным активам.
See:в) фин. = operating leverage4) фин. рычаг (увеличение дохода или стоимости без увеличения капиталовложений; напр., в срочной сделке для получения определенной прибыли нужно иметь меньше средств, чем в наличной; для этого могут использоваться опционные контракты, варранты и другие инструменты)A firm issuing long-term bonds may be able to earn a higher rate of return from the bond proceeds, which are often invested in capital equipment, than what it pays the bondholders in interest. The result is financial leverage or capital leverage, because any increase in earnings benefits the corporate owners, not the bondholders. — Фирма, эмитирующая долгосрочные облигации, может получать более высокий уровень доходности от пролонгации этих ранее выпущенных облигаций, средства от которого часто инвестируются в капитальное оборудование, а не направляются на выплату процента по облигациям их держателям. Результатом этих действий является финансовый, или капитальный рычаг, поскольку в этом случае любое увеличение доходов обогащает собственников корпорации, а не держателей облигаций.
See:money management, leverage clientele 2), margin trading, option contract, warrant 4) в), leverage contract, leverage trading2. гл.1) общ. усиливать; использовать рычаг2) фин. использовать кредит (для приобретения ценных бумаг, финансирования деятельности компании и т. д.)See:deleverage, financial leverage, leveraged buy-out, leveraged investment, leveraged lease, leveraged recapitalization
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"леверидж" (США) ("действие рычага", "рычаг"): 1) возможность более высокой прибыли или убытков в результате непропорциональной зависимости двух факторов, т. е. увеличение дохода или стоимости без увеличения капиталовложений; (напр., в срочной сделке для получения равной прибыли нужно иметь меньше средств, чем в наличной); для этого могут использоваться опционные контракты, варранты и др. инструменты; 2) финансовый "леверидж": соотношение между акционерным и заемным капиталом; более высокий потенциал прибыли благодаря использованию заемных средств; = debt-to-equity ratio; financial leverage; 3) операционный "леверидж": соотношение между фиксированными и переменными затратами компании, которое отражает чувствительность прибыли компании к увеличению объема продаж; чем выше фиксированные затраты по сравнению с переменными, тем быстрее растет прибыль при увеличении объема продаж; = operating leverage; 4) инвестиции: средства повышения доходности или стоимости инвестиций без увеличения суммы инвестиций (напр., речь может идти о покупке ценных бумаг в кредит, покупке конвертируемых облигаций, варрантов, опционов и т. д., т. к. возрастает потенциал прибыли); = gearing.* * ** * *Левередж, эффект рычага'. Ситуация, при которой относительно небольшое изменение цены может привести к огромным колебаниям в стоимости активов на счете. Возможность получения более высокой прибыли без увеличения капиталовложений. Соотношение использования собственных и заимствованных денег, для проведения торговых операций; кредит, предоставляемый банком клиенту, для проведения операций margin trading; . 1. Financial leverage is the act of increasing the return on an investment by borrowing some of the funds at an interest rate less than your return on the project. 2. Operating leverage has the same objective, but you increase your return by increasing cheaper fixed costs. Leverage can be positive or negative. If the return on an investment is greater than the cost of borrowing, leverage is positive. If the return is less, leverage is negative. Глоссарий по опционам . -
3 high
1. сущ.1) общ. высшая точка; максимум; пик; высота2) фин. наивысшая цена, максимум (самая высокая цена какого-л. товара или ценной бумаги за определенный период времени)See:2. прил.1) общ. высокийSee:б) (о большом значении какого-л. показателя)high balance — значительный остаток (средств), значительное [большое\] сальдо; максимальный [наибольший\] остаток средств (при расчете процентов по счету)
.Generally, this account is used for payroll and from time to time has a high balance. — Как правило, этот счет используется для учета заработной платы и время от времени имеет значительное сальдо.
The lender sets a percentage due each month ( f. e. 3%) of the highest balance owing until the account is paid off, or until a new high balance is achieved. — Кредитор устанавливает ежемесячную плату в виде процентной доли (напр., 3%) от максимального остатка задолженности до тех пор, пока счет не будет оплачен или не будет достигнут новый максимальный остаток средств.
Ant:See:COMBS: low balance method, high-priced, high-rent, high-paying, high-income market, high-risk product, high-leverage firm, high-yield, high-turnover items2) общ. значительныйAnt:See:high achiever, high performance product, high-involvement, high-reliability product, high-tech product3) эк. элитный, лучший, дорогой, высококачественныйSee:4) общ. главный, высший, верховныйSee:5) общ. законченный, полныйSee:
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высокий, большой: об уровне цены, объеме торговли и т. д.* * *наивысшая цена, уплаченная в течение торгового периода;. The highest price of the day for a particular futures contract. . Глоссарий финансовых и биржевых терминов . -
4 financial leverage
фин. финансовый рычаг [левередж\] (рассчитывается как отношение заемного капитала к собственному капиталу; характеризует интенсивность использования заемных средств)Syn:equity gearing, capital leverage, capitalization leverage, capital gearing, financial gearing, debt gearing, debt leverage, gearing 2)See:positive leverage, negative leverage, degree of financial leverage, debt capital, equity capital, capitalization ratio, high-leverage firm
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финансовый "леверидж": отношение акционерного капитала компании к заемным средствам (привилегированным акциям, долгосрочным облигациям); степень зависимости деятельности компании от заимствований (способность зарабатывать деньги без капитала); см. debt-to-equity ratio;* * ** * *. Использование долговых обязательств (заемных средств) с целью увеличения ожидаемой прибыли на акционерный капитал . показатель использования заемных средств; соотношение заемного и собственного капитала; соотношение привлеченного и собственного капитала Инвестиционная деятельность . -
5 leveraged company
фин. компания с заемным капиталом*, компания, частично финансируемая за счет заемных средств* (компания, которая для финансирования своей деятельности использует не только собственный, но и заемный капитал)Relative to the debt-free company, the leveraged company, as a result of interest expense, will report lower net income. — По сравнению с компанией, не имеющей долгов, компания с заемным капиталом в результате расходов на выплату процентов сообщит о меньшем чистом доходе.
See:
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компания с относительно высокой долей долгосрочных заимствований в ее капитализации (обычно более 1/3).* * ** * *компания, значительную часть капитала которой составляют заемные средства. . Словарь экономических терминов . -
6 рентабельность инвестиций
экон. return on investment (ROI)
investment yieldA high-leverage firm can have a high ROI. — У фирмы с высокой долей заемного капитала может быть высокая рентабельность инвестиций.
Дополнительный универсальный русско-английский словарь > рентабельность инвестиций
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7 highly leveraged company
фин. = high-leverage firmАнгло-русский экономический словарь > highly leveraged company
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8 enérgico
adj.1 energetic, strong, active, powerful.2 forceful, high-pressure, aggressive, drastic.* * *► adjetivo1 energetic, vigorous\en tono enérgico emphatically* * *(f. - enérgica)adj.* * *ADJ [persona] energetic, vigorous; [gesto, habla, tono] emphatic; [esfuerzo] determined; [ejercicio] strenuous; [campaña] vigorous, high-pressure; [medida, golpe] bold, drastic; [ataque] vigorous, strong; [protesta] forceful* * *- ca adjetivoa) ( físicamente) <ejercicio/movimiento> energetic, strenuous; < persona> energetic, vigorousb) (firme, resuelto) < carácter> forceful; <protesta/ataque> vigorous; < medidas> firm, strong; <desmentido/rechazo> flat, firm* * *= emphatic, energetic, forceful, assertive, aggressive, brisk [brisker -comp., briskest -sup.], spirited, vociferous, vocal, spry [spryer comp., spryest -sup.], sprightly [sprightlier -comp., sprightliest -sup.], power-packed.Ex. Her first hint that all was not well was with the sudden appearance of Consuelo Feng, whose no-nonsensen approach to her job was emphasized by the emphactic clicks of her heels along the highly polished terrazzo floors.Ex. She has been a vital and energetic voice in the movement to increase the sensitivity and responsibility of libraries to social issues, as well as a first-rate cataloger.Ex. The implications are that as resources are become scarcer, librarians will need to adopt more forceful attitudes.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. Problem patrons include, but are not limited to, illiterates simply seeking shelter, alcoholics, the homeless, the mentally disturbed, aggressive young people, and those with offensive odours.Ex. The classic example quoted by Jourard is the brisk, super-efficient nurse, whose manner appears to be something that she puts on when she dons her uniform.Ex. Their aim was to mount a spirited attack on a consumer driven and marketeers' approach to reading and books, and on relativism and populism.Ex. The reaction came in 1978 -- a vociferous social demand for reading and learning, including a new interest in librarianship.Ex. Koelling has been a vocal advocate for successful digitization projects in the museum community.Ex. A spry 80 years young, Virginia has been painting murals for the last 50 years and a lot can be said for the advantages of experience.Ex. He was described as a ' sprightly nonagenarian' who was born in 1905.Ex. Eating these power-packed vegetables in their natural state especially garlic increases their health benefits.----* enérgico, poderoso, contundente, potente, potentísimo, impetuoso, formidable = power-packed.* * *- ca adjetivoa) ( físicamente) <ejercicio/movimiento> energetic, strenuous; < persona> energetic, vigorousb) (firme, resuelto) < carácter> forceful; <protesta/ataque> vigorous; < medidas> firm, strong; <desmentido/rechazo> flat, firm* * *= emphatic, energetic, forceful, assertive, aggressive, brisk [brisker -comp., briskest -sup.], spirited, vociferous, vocal, spry [spryer comp., spryest -sup.], sprightly [sprightlier -comp., sprightliest -sup.], power-packed.Ex: Her first hint that all was not well was with the sudden appearance of Consuelo Feng, whose no-nonsensen approach to her job was emphasized by the emphactic clicks of her heels along the highly polished terrazzo floors.
Ex: She has been a vital and energetic voice in the movement to increase the sensitivity and responsibility of libraries to social issues, as well as a first-rate cataloger.Ex: The implications are that as resources are become scarcer, librarians will need to adopt more forceful attitudes.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: Problem patrons include, but are not limited to, illiterates simply seeking shelter, alcoholics, the homeless, the mentally disturbed, aggressive young people, and those with offensive odours.Ex: The classic example quoted by Jourard is the brisk, super-efficient nurse, whose manner appears to be something that she puts on when she dons her uniform.Ex: Their aim was to mount a spirited attack on a consumer driven and marketeers' approach to reading and books, and on relativism and populism.Ex: The reaction came in 1978 -- a vociferous social demand for reading and learning, including a new interest in librarianship.Ex: Koelling has been a vocal advocate for successful digitization projects in the museum community.Ex: A spry 80 years young, Virginia has been painting murals for the last 50 years and a lot can be said for the advantages of experience.Ex: He was described as a ' sprightly nonagenarian' who was born in 1905.Ex: Eating these power-packed vegetables in their natural state especially garlic increases their health benefits.* enérgico, poderoso, contundente, potente, potentísimo, impetuoso, formidable = power-packed.* * *enérgico -ca1 (físicamente) ‹ejercicio/movimiento› energetic, strenuous; ‹persona› energetic, vigorousle asestó un enérgico golpe en la cabeza she dealt him a fierce o heavy blow to the head2 (firme, resuelto) ‹carácter› forceful; ‹protesta› vigorous; ‹medidas› firm, stronglanzó un enérgico ataque contra ellos she launched a vigorous o fierce o strong attack on themun enérgico desmentido a flat o firm denial* * *
enérgico◊ -ca adjetivo
‹protesta/ataque› vigorous;
‹ medidas› firm, strong;
‹negativa/rechazo› flat, firm
enérgico,-a adjetivo
1 energetic
con un golpe enérgico, with a vigorous blow
2 (con decisión) firm
' enérgico' also found in these entries:
Spanish:
enérgica
- plumazo
- decidido
English:
active
- assertive
- brisk
- energetic
- forceful
- spirited
- sprightly
- strenuous
- strident
- vigorous
- vital
- vociferous
- emphatic
- high
- loud
- strength
- strong
* * *enérgico, -a adj1. [físicamente] [persona, salto] energetic;[golpe] vigorous, powerful; [gesto, movimiento] vigorous, energetic2. [decidido, firme] [persona, carácter] forceful;[medida] firm; [defensa, protesta] vigorous, energetic; [respuesta] emphatic* * *adj energetic; figforceful, strong* * *enérgico, -ca adj1) : energetic, vigorous2) : forceful, emphatic♦ enérgicamente adv* * *enérgico adj1. (persona) energetic / vigorous2. (respuesta, medida) strong -
9 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
10 seguro
adj.1 safe, sure, low-risk, risk-free.2 safe.3 confident, definite.4 certain, sure, sure-enough, unfailing.adv.sure, surely.m.1 insurance, underwriting, assurance, insurance policy.2 safety catch.3 safety lock, latch.4 safety-pin.* * *► adjetivo1 (asegurado) secure2 (a salvo) safe3 (firme) firm, steady4 (cierto) certain, sure5 (de fiar) reliable6 (confiado) confident1 (contrato, póliza) insurance2 (mecanismo) safety device, safety catch► adverbio1 for sure, definitely\a buen seguro without any doubtdar algo por seguro to take something for grantedir sobre seguro figurado to play safesentirse seguro,-a to feel safesobre seguro without riskseguro a terceros third-party insuranceseguro a todo riesgo fully comprehensive insuranceseguro contra incendios fire insuranceseguro de vida life insurance————————1 (contrato, póliza) insurance2 (mecanismo) safety device, safety catch► adverbio1 for sure, definitely* * *1. (f. - segura)adj.1) safe, secure2) sure3) reliable4) self-assured, confident5) firm, fixed2. adv. 3. noun m.1) insurance2) fastener, clasp* * *1. ADJ1) (=sin peligro)a) [refugio, método, vehículo] safeno te subas a esa escalera porque no es muy segura — don't go up that ladder, it's not very safe
b) [persona, objetos de valor] safeel bebé se siente seguro cerca de su madre — the baby feels safe o secure close to its mother
2) (=sujeto, estable) securehay que atar mejor la carga porque no parece muy segura — the load needs to be fixed a bit better because it doesn't seem to be very securely attached o very secure
3) (=definitivo) [fracaso, muerte] certain•
eso es lo más seguro — that's the most likely thinglo más seguro es que no pueda ir — I almost certainly o most likely won't be able to go
•
dar algo por seguro, si yo fuera tú no daría la victoria por segura — if I were you I wouldn't be sure of victory•
es seguro que..., es seguro que ganaremos la copa — we're bound o sure o certain to win the cuplo que es seguro es que el congreso se celebrará en Barcelona — the conference is definitely going to be held in Barcelona
4) (=convencido) sure¿estás seguro? — are you sure?
sí, estoy completamente segura — yes, I'm absolutely sure o positive
-¿estás seguro de que era él? -sí, segurísimo — "are you sure it was him?" - "yes, positive"
- vamos a ganar -pues yo no estaría tan seguro — "we're going to win" - "I wouldn't bet on it" o "I wouldn't be so sure"
•
seguro de algo — sure of sthnunca he visto un hombre tan seguro de sus opiniones — I've never seen a man so sure of his opinions
5) [de uno mismo] confidentse muestra cada vez más seguro en el escenario — he is more and more sure of himself o confident on stage
me noto más segura al andar — I feel more steady on my feet, I feel more confident walking now
seguro de sí mismo — self-confident, self-assured
6) (=fiable) [fuente, cálculo, método] reliableno es un método muy seguro — it's not a very reliable o sure method
7) LAm (=honesto) trustworthy2.ADV for sure, for certainno lo sabemos seguro — we don't know for sure o certain
-¿seguro que te interesa? -sí, seguro — "are you sure that you're interested?" - "yes, I'm sure"
-estoy dispuesto a cambiar de actitud -sí, sí, seguro — iró "I'm willing to change my attitude" - "yeah, yeah, sure!" iró
seguro que algunos se alegrarán — some people will certainly be pleased, I'm sure that some people will be pleased
•
a buen seguro, de seguro — certainlya buen seguro o de seguro va a dar que hablar — it will certainly give people something to talk about
decidieron jugar sobre seguro contratando a un buen abogado — they decided to play (it) safe and hire a good lawyer
3. SM1) (=dispositivo)a) [de puerta, lavadora] lock; [de arma de fuego] safety catch; [de pulsera] claspecha el seguro, que van niños en el coche — lock the doors, there are children in the car
2) (Com, Econ) insurance¿tienes el seguro del coche? — have you got your car insurance documents with you?
•
hacerse un seguro — to take out insuranceseguro de desempleo — unemployment benefit, unemployment compensation o insurance (EEUU)
seguro de jubilación — retirement plan, pension plan, pension scheme
seguro de paro — Esp unemployment benefit, unemployment compensation o insurance (EEUU)
seguro de vida — life assurance, life insurance ( esp EEUU)
seguro mixto — endowment assurance, endowment insurance ( esp EEUU)
3) * (=sistema médico) national health *seguro social — LAm (=sistema de pensiones y paro) social security, welfare (EEUU); (=contribuciones) national insurance; (=sistema médico) national health service
* * *I- ra adjetivo1)a) [SER] ( exento de riesgo) safeb) ( estable) secureuna inversión segura — a safe o secure investment
sobre seguro: un político que sabe jugar sobre seguro a politician who knows how to play safe; sabía que iba sobre seguro — he knew he was onto a sure thing (colloq)
c) [SER] ( fiable)un método anticonceptivo poco seguro — not a very reliable o safe method of birth control
d) [ESTAR] ( a salvo) safe2)a) [ESTAR] ( convencido) sureseguro DE algo — sure o certain of something
estoy absolutamente seguro de haberlo dejado aquí — I'm absolutely sure o certain (that) I left it here
b) [SER] ( que no admite duda)no te preocupes, seguro que no es nada — don't worry, I'm sure it's nothing
seguro que se le olvida — he's sure o bound to forget
a buen seguro — ( ciertamente) for certain; ( a salvo) safe
guárdalo a buen seguro — keep it safe, put it away for safe keeping
c) ( con confianza en sí mismo) self-assured, self-confidentII1)a) ( mecanismo - de armas) safety catch; (- de una pulsera, un collar) clasp, fastenerponer el seguro — to do up the clasp o fastener
echó el seguro antes de acostarse/arrancar — he locked the door before going to bed/starting the car
b) (Méx) ( imperdible) safety pin2)a) ( contrato) insurancese sacó or se hizo un seguro — she took out insurance o an insurance policy
b) ( Seguridad Social)el seguro or el Seguro — the state health care system, ≈ Medicaid ( in US), ≈ the National Health Service ( in UK)
se operó por el seguro — he had his operation through Medicaid/on the National Health
me lo recetó el seguro — I got the prescription on Medicaid (AmE), I got it on prescription (BrE)
•IIIno lo sabe seguro — she doesn't know for sure o certain
¿seguro que basta? - sí, seguro — (are you) sure that's enough? - yes, positive
esta vez dice la verdad - sí, seguro! — (iró) this time he's/she's telling the truth - oh yeah, sure (he/she is)! (colloq & iro)
* * *I- ra adjetivo1)a) [SER] ( exento de riesgo) safeb) ( estable) secureuna inversión segura — a safe o secure investment
sobre seguro: un político que sabe jugar sobre seguro a politician who knows how to play safe; sabía que iba sobre seguro — he knew he was onto a sure thing (colloq)
c) [SER] ( fiable)un método anticonceptivo poco seguro — not a very reliable o safe method of birth control
d) [ESTAR] ( a salvo) safe2)a) [ESTAR] ( convencido) sureseguro DE algo — sure o certain of something
estoy absolutamente seguro de haberlo dejado aquí — I'm absolutely sure o certain (that) I left it here
b) [SER] ( que no admite duda)no te preocupes, seguro que no es nada — don't worry, I'm sure it's nothing
seguro que se le olvida — he's sure o bound to forget
a buen seguro — ( ciertamente) for certain; ( a salvo) safe
guárdalo a buen seguro — keep it safe, put it away for safe keeping
c) ( con confianza en sí mismo) self-assured, self-confidentII1)a) ( mecanismo - de armas) safety catch; (- de una pulsera, un collar) clasp, fastenerponer el seguro — to do up the clasp o fastener
echó el seguro antes de acostarse/arrancar — he locked the door before going to bed/starting the car
b) (Méx) ( imperdible) safety pin2)a) ( contrato) insurancese sacó or se hizo un seguro — she took out insurance o an insurance policy
b) ( Seguridad Social)el seguro or el Seguro — the state health care system, ≈ Medicaid ( in US), ≈ the National Health Service ( in UK)
se operó por el seguro — he had his operation through Medicaid/on the National Health
me lo recetó el seguro — I got the prescription on Medicaid (AmE), I got it on prescription (BrE)
•IIIno lo sabe seguro — she doesn't know for sure o certain
¿seguro que basta? - sí, seguro — (are you) sure that's enough? - yes, positive
esta vez dice la verdad - sí, seguro! — (iró) this time he's/she's telling the truth - oh yeah, sure (he/she is)! (colloq & iro)
* * *seguro(de)(adj.) = confident (in)Ex: Experience of IT in USA is associated not infrequently with the confounding of confident expectations.
seguro11 = insurance.Ex: Increasingly worrying to all however were the escalating cost of insurance, servicing and maintenance.
* actuario de seguros = actuary.* agencias de seguros, las = insurance industry, the.* agente de seguros = insurance agent, insurer, insurance broker.* compañía de seguros = insurance company, insurer.* compañia de seguros de vida = life-insurance company.* contratación de seguros = insurance broking.* contratar una póliza de seguros = take out + insurance policy.* contratar un seguro = take out + insurance policy.* corredor de seguros = insurance agent, insurance broker.* hacerse una póliza de seguros = take out + insurance policy.* hacerse un seguro = take out + insurance policy.* impreso de solicitud de seguro = insurance form.* mutua de seguros = mutual insurance company, mutual insurance society.* oficina de seguros = insurance office.* plan de seguros = insurance plan.* póliza de seguro a todo riesgo = all risks cover.* póliza de seguros = insurance coverage, insurance policy, insurance cover.* póliza de seguros contra incendios = fire insurance policy.* prima de seguro = insurance premium.* seguro a todo riesgo = comprehensive insurance, all-risk insurance.* seguro con franquicia = insurance with deductible.* seguro contra indemnizaciones = indemnity policy.* seguro contra indemnizaciones profesionales = indemnity insurance.* seguro de automóvil = automobile insurance.* seguro de coche = car insurance.* seguro de coche sin determinación de culpabilidad = no-fault auto insurance.* seguro de enfermedad = health insurance.* seguro de incapacidad = disability insurance.* seguro de invalidez = disability insurance.* seguro de jubilación = retirement fund, retirement plan.* seguro de la casa = home insurance.* seguro dental = dental plan, dental insurance.* seguro de responsabilidad civil = liability insurance.* seguro de viaje = travel insurance.* seguro de vida = life insurance.* seguro de vida a término = term life insurance.* seguro de vida vitalicio = whole life insurance.* seguro médico = health insurance plan, health insurance, medical insurance.* seguro mutualista = mutual insurance.* seguro mutuo = mutual insurance.* seguro por pérdida de un miembro del cuerpo = dismemberment insurance.* seguro sin determinación de culpabilidad = no-fault insurance.* seguro social = social insurance.* sociedad de seguros mutuos = provident society, mutual benefit society.seguro22 = buffer.Ex: This article surveys the causes of disintegration and the use of microforms as a buffer against imminent destruction.
seguro33 = latch.Ex: The latch lever is plastic and seems like it might snap right off if you put too much pressure on it.
seguro4= comfortable, dependable, reliable, safe [safer -comp., safest -sup.], secure, sure [surer -comp., surest -sup.], assertive, tight [tighter -comp., tightest -sup.], you bet!.Ex: A modern comfortable library could look like that in Berlin's Tiergarten, with its opne-air gardens, or resemble Evanston's library with its comfortable chairs and elegant (and, one hopes, safe) fireplaces.
Ex: If the supplier is a dealer, then ensure that this is a reputable and dependable dealer who can provide help with installation, maintenance and support.Ex: Computers are reliable, and less prone to error provided they are instructed or programmed appropriately and correctly.Ex: A modern comfortable library could look like that in Berlin's Tiergarten, with its opne-air gardens, or resemble Evanston's library with its comfortable chairs and elegant (and, one hopes, safe) fireplaces.Ex: An academic library should be secure to control user behaviour and loss of books.Ex: The surest way to arrive at such a decision is to be guided by principles of helpful citation order.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: The platen was lashed up tight to the toe of the spindle by cords which connected hooks at its four corners to another set of hooks at the four lower corners of the hose.Ex: The article 'Computer games in the learning resources center? you bet!' discusses some of the benefits of using computer games in education.* accidente seguro = accident waiting to happen.* algo casi seguro = a sure bet, safe bet.* algo es seguro = one thing is for sure.* algo seguro = safe bet.* blanco seguro = sitting duck.* camino seguro al desastre = blueprint for disaster.* camino seguro al éxito = blueprint for success.* camino seguro al fracaso = blueprint for failure.* conocer de seguro = know for + certain, know for + sure.* dar por seguro que = rest + assured that.* de éxito seguro = sure-fire [surefire].* demasiado seguro de uno mismo = overconfident.* deportista lento pero seguro = plodder.* de seguro = for sure, for certain.* de un modo seguro = securely.* en un lugar seguro = in a safe place, in safekeeping.* en un sitio seguro = in a safe place, in safekeeping.* estar moviéndose en terreno seguro = be on secure ground.* estar seguro = be sure, make + sure, set + your watch by.* estar seguro de = be certain (of), be confident about, feel + confident.* estar seguro de que = be confident that.* ir a lo seguro = play it + safe.* ir sobre seguro = be on secure ground, play it + safe.* jugar a lo seguro = play it + safe.* jugar sobre seguro = play it + safe.* no estar seguro = be uncertain.* no estar seguro de = be unsure about/of.* oportunidad casi segura = a sporting chance.* poco seguro = dicey [dicier -comp., diciest -sup.].* problema seguro = accident waiting to happen.* puerto seguro = safe harbour.* saber de seguro = know for + certain, know for + sure, know for + a fact.* seguro (de) = confident (in).* seguro de sí mismo = smug, assured, self-assured, poised.* seguro de uno mismo = self-confident.* sentirse más seguro de = gain + confidence (with/in).* ser algo seguro = be a cinch, be a doddle, be a breeze, be a picnic, be duck soup.* ser casi seguro = be a good bet.* ser seguro = be on the cards.* ser seguro que + Subjuntivo = be bound to + Infinitivo.* terreno seguro = safe ground, solid ground.* * *A1 [ SER] (exento de riesgo) safeese aeropuerto no es muy seguro it's not a very safe airportno te subas a esa escalera, que no es segura don't climb that ladder, it's not safeponlo en un lugar seguro put it somewhere safe o in a safe place o in a secure placebuscan la inversión más segura they are looking for the safest o most secure investment2 [ ESTAR] (estable) securetiene un trabajo bastante seguro she has a fairly secure jobesa escalera no está segura that ladder isn't safe o steadyel cuadro no se va a caer, está bien seguro the picture isn't going to fall, it's quite secureir a la segura: un lugar donde el que gusta comer bien va a la seguro a place which is a safe bet for people who like good foodsobre seguro: un político que sabe jugar sobre seguro a politician who knows how to play safesabía que iba sobre seguro he knew he was onto a sure thing o he knew it was a safe bet ( colloq)3 [ SER](fiable): un método poco seguro para controlar la natalidad not a very reliable o safe method of birth controlel cierre de la pulsera es muy seguro the fastener on the bracelet is very secure4 [ ESTAR] (a salvo) safeel dinero estará seguro aquí the money will be safe hereaquí estarás seguro you'll be safe herea su lado se siente seguro he feels safe when he's beside herB1 [ ESTAR] (convencido) sure¿estás seguro? are you sure?no estoy muy seguro, pero creo que ése es su nombre I'm not really sure but I think that's his nameseguro DE algo:estoy absolutamente seguro de haberlo dejado aquí I'm absolutely sure o certain (that) I left it hereno estaba seguro de haber elegido bien he wasn't sure that he'd made the right choiceno estés tan seguro de eso don't (you) be so sure of thatestoy seguro de que vendrá I'm sure she'll comeestoy completamente segura de que te lo di I'm absolutely sure o I'm positive I gave it to you2 [ SER](que no admite duda): su triunfo es seguro his victory is assurediban a una muerte segura they were heading for certain deathtodavía no es seguro pero creo que lo traerán it's not definite but I think they'll bring itse da por seguro que ganarán it's seen as a foregone conclusion o there seems to be little doubt that they'll winda por seguro que tan pronto como llegue se pondrá en contacto contigo you can be sure o rest assured that she'll contact you as soon as she arriveslo más seguro es que no oyó el despertador he probably didn't hear the alarm clockno te preocupes, seguro que no es nada don't worry, I'm sure it's nothingguárdalo a buen seguro keep it safe, put it away for safe keeping3 (con confianza en sí mismo) self-assured, self-confidentes una persona muy segura de sí misma he's a very confident o self-confident o self-assured personA1 (mecanismo — de armas) safety catch; (— de una pulsera, un collar) clasp, fastenerno puse el seguro y se me cayó I didn't do up the clasp o fastener and it fell offechó el seguro antes de acostarse/arrancar he locked the door before going to bed/starting the car2 ( Méx) (imperdible) safety pinCompuesto:(de coche) steering o wheel lock; (de bicicleta) wheel lockB1 (contrato) insurancese sacó or se hizo un seguro she took out insurance o an insurance policy2(Seguridad Social): el seguro or el Seguro the state health care system, ≈ Medicaid ( in US), ≈ the National Health Service ( in UK)¿cuando te operaste ibas particular o por el seguro? when you had your operation did you go private or have it done through Medicaid/on the National Health?Compuestos:endowment insurance● seguro contra or a todo riesgocomprehensive insurance, all-risks insurance● seguro contra or de incendiosfire insuranceaccident insuranceunemployment benefitmedical insurance, health insurancetravel insurancelife assurance, life insurancepersonal accident insurancesocial insuranceterm assurancedijo que llegaría mañana seguro she said she'd definitely be arriving tomorrowno ha dicho seguro si vendrá he hasn't said definitely o for certain whether he's comingno lo sabe seguro she doesn't know for sure o certainseguro que sospecha lo nuestro I'm sure he suspects we're up to somethingseguro que llamó y no estábamos I bet she called and we weren't in¿seguro que tienes suficiente dinero? — sí, seguro (are you) sure you have enough money? — yes, positiveestoy convencido de que esta vez dice la verdad — ¡sí, seguro! ( iró); I'm convinced that this time he's telling the truth — oh yeah, sure (he is)! ( colloq iro)* * *
seguro 1◊ -ra adjetivo
1
esa escalera no está segura that ladder isn't safe o steady
‹ anticonceptivo› safe;
2
seguro DE algo sure o certain of sth
‹ fecha› definite;
no te preocupes, seguro que no es nada don't worry, I'm sure it's nothing;
seguro que se le olvida he's sure o bound to forget
seguro 2 sustantivo masculino
1
(— de pulsera, collar) clasp, fastener;
2
seguro contra or a todo riesgo comprehensive insurance, all-risks insurance;
seguro contra or de incendios fire insurance;
seguro de viaje travel insurance;
seguro de vida life assurance, life insuranceb) ( Seguridad Social): el seguro or el Sseguro the state health care system, ≈ Medicaid ( in US), ≈ the National Health Service ( in UK)
■ adverbio:
no lo sabe seguro she doesn't know for sure o certain;
seguro que sospecha lo nuestro I'm sure he suspects we're up to something
seguro,-a
I adjetivo
1 es una persona muy segura (de sí misma), he's very self-confident
2 (convencido, sin dudas) sure, definite: estaba segura de que vendrías, I was sure you would come
3 (garantizado, cierto) assured: su dimisión es prácticamente segura, his resignation is almost certain
4 (sin peligro) safe
un lugar seguro, a safe place
5 (sin temor, riesgo) secure: no se siente seguro, he doesn't feel secure
es una inversión muy segura, it's a safe investment
6 (paso, voz) steady, firm
II sustantivo masculino
1 Com insurance
seguro a todo riesgo, fully comprehensive insurance
seguro de vida, life insurance
2 (de un arma) safety catch o device
(de una puerta) pásale el seguro a la puerta, bolt the door
III adverbio for sure, definitely
♦ Locuciones: ir sobre seguro, to play safe
tener algo por seguro, to be sure of sthg
' seguro' also found in these entries:
Spanish:
asegurarse
- cierta
- cierto
- cobertura
- confiada
- confiado
- esperar
- liquidez
- ocho
- prima
- riesgo
- santuario
- segura
- servidor
- servidora
- sexo
- sí
- tener
- asegurado
- bien
- confiar
- desenfadado
- montaje
- ojalá
- que
- tercero
English:
agenda
- assurance
- back up
- bet
- bound
- burglar alarm
- certain
- claim
- clear
- comprehensive
- confident
- dead
- define
- dependable
- doubt
- endowment
- extortionate
- insurance
- insurance premium
- itemize
- life insurance
- low-cost
- ought
- overconfident
- play
- policy
- positive
- premium
- quite
- safe
- safety
- safety catch
- secure
- self-assured
- self-confident
- steadily
- steady
- sure
- travel insurance
- uncertain
- unsure
- certainly
- certainty
- death
- definite
- definitely
- diffident
- dollar
- health
- including
* * *seguro, -a♦ adj1. [sin peligro] safe;el medio de transporte más seguro the safest means of transport;¿es éste un lugar seguro? is it safe here?;aquí estaremos seguros we'll be safe here;es una inversión segura it's a safe investment;prefiero ir sobre seguro I'd rather play (it) safe;más vale ir sobre seguro y llamar antes we'd better ring first, to be safe2. [protegido, estable] secure;un trabajo seguro a secure job;esta mesa no está segura this table isn't very steady;¿irán las botellas seguras ahí atrás? are the bottles safe in the back there?3. [fiable, infalible] reliable;4. [indudable, cierto] definite, certain;creo que sí, pero no es seguro I think so, but I'm not certain o but it's not definite;su nombramiento es seguro he's certain to be given the post;ya sabemos la fecha segura de su llegada we've now got a definite date for his arrival;no es seguro que vengan they're not definitely coming, they're not certain to come;lo puedes dar por seguro you can be sure of it;ya daban la victoria por segura they were sure that they had won;tener por seguro que… to be sure (that)…;ten por seguro que vendrá you can be sure (that) she'll come;¿crees que nos ayudará? – a buen seguro, de seguro do you think she'll help us? – I'm sure she will;a buen seguro que pone alguna pega he's certain to find something wrong with it5. [convencido] sure;¿estás seguro? are you sure?;no estoy muy seguro I'm not too sure;estar seguro de algo to be sure about o of sth;estoy seguro de ello I'm sure of it;estamos seguros de que te gustará we're sure you'll like it;no estoy seguro de habérselo dicho I'm not sure I told him;estaba segura de vencer she was confident of winning6. [con confianza en uno mismo] self-assured, self-confident;se le ve un tipo muy seguro he's very self-assured o self-confident;ser seguro de sí mismo, ser una persona segura de sí misma to be self-assured o self-confident♦ nm1. [contrato] insurance;seguro de accidentes accident insurance;seguro de asistencia en viaje travel insurance;seguro del automóvil car insurance;seguro de cambio exchange rate hedge;seguro de la casa buildings insurance;seguro de enfermedad private health insurance;seguro de hogar buildings insurance;seguro médico private health insurance;seguro multirriesgo comprehensive insurance;seguro mutuo joint insurance;seguro de responsabilidad civil liability insurance;seguro a todo riesgo comprehensive insurance;seguro a terceros liability insurance;seguro de viaje travel insurance;seguro de vida life insurance o assuranceir al seguro to go to the hospital;ese tratamiento no lo cubre el seguro ≈ you can't get that treatment on Br the National Health o US Medicaidseguro de desempleo unemployment benefit;seguro de incapacidad disability benefit;seguro de invalidez disability benefit;seguro de paro unemployment benefit3. [dispositivo] safety device;[de armas] safety catch; [en automóvil] door lock catch;4. CAm, Méx [imperdible] safety pin♦ advfor sure, definitely;¿vienes seguro? are you definitely coming?;no lo sé seguro I don't know for sure;seguro que ahora va y se lo cuenta todo a ella I bet she's going to go and tell her everything;¿seguro que no necesitas nada? – sí, sí, seguro are you sure you don't need anything? – yes, I'm sure* * *I adj1 tratamiento, puente safe;ir sobre seguro be on the safe side2 ( estable) steady3 ( cierto) sure;es seguro it’s a certainty;dar algo por seguro be sure about sth;no estoy tan seguro I’m not so sure;a buen seguro definitely4 persona:seguro de sí mismo self-confident, sure of o.s.II adv for sureIII m1 COM insuranceponer el seguro lock the door3 L.Am.* * *seguro adv: certainly, definitelyva a llover, seguro: it's going to rain for sure¡seguro que sí!: of course!seguro, -ra adj1) : safe, secure2) : sure, certainestoy segura que es él: I'm sure that's him3) : reliable, trustworthy4) : self-assuredseguro nm1) : insuranceseguro de vida: life insurance2) : fastener, clasp* * *seguro1 adj1. (en general) safe2. (estable) secure3. (convencido) sureseguro2 adv for certainseguro que... I bet... / to be bound...seguro que se ha olvidado I bet he's forgotten / he's bound to have forgottenseguro3 n1. (contrato) insurance2. (mecanismo) safety catch -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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